Where: Selfridges Oxford Street
When: October 2014
Primark took their new ‘Trend Room’ concept to Selfridges Oxford Street. Much of the equipment we had supplied in the Bullring store was carried over to Oxford Street. There were however a number of new aspects, the main one being the bespoke circular column treatments. These features combined product merchandising, VM and digital displays. All equipment was manufactured in our UK factory and fitted by our installation team. As with previous Selfridges projects, we were the main contractor on site.
What we did (Services):
- Design Development
- Project Management