think | design | manufacture
Client: Primark
Where: Selfridges Trafford Centre
When: November 2011
Brief Summary:
As a trusted, long term supplier, we were chosen by Primark to deliver a completely new Menswear concept into Selfridges. This was the 1st time Primark had opened a concession within a premium department store environment. We worked closely with design agency D+P and Primark’s own team to develop the new concept into a comprehensive pack of fully detailed designs, ready for manufacture. Fixtures included: Mid-Floor Tables, Gondolas, Perimeter Walls and Cash Desks. All fixtures were manufactured in the UK and installed by our own fitting team, within an extremely tight programme. We also took on the role of main contractor and were responsible for managing external trades on site – Flooring, Lighting, Electrics etc...
What we did (Services):
- Design Development
- Project Management
- Manufacture
- Installation