Where: Birmingham Pavilions

When: April 2019

Brief Summary:

The newly-crowned largest fashion retail store in the world is Primark Birmingham Pavilions, This enormous store covers 158,892 ft² of retail space and takes up an entire shopping centre. The store received a Guinness world book record for the largest retail store "For the purposes of this record, a fashion retail store is defined as an establishment which primarily sells clothing, accessories and other wearable garments" - adjudicator Pravin Patel. As well as clothing, the store also includes a beauty studio, three cafes - including one with a Disney theme - a barber and free WiFi, which leads to the ultimate customer shopping experience. Having worked on large scale projects with the company for many years, we were chosen as the sole supplier for centre floor equipment and undertook Beauty Salon and the Baber Shop, for this high profile launch. The store featured several new concepts which we technically designed, the beauty salon, barbers and the expanded beauty offer. The project was delivered in time for a successful launch in April 2019.

What we did (Services):

- Design Development

- Manufacture

- Installation