Client: House of Fraser
Where: Roll-Out
When: August 2014
Brief Summary:
Over the years we have designed and delivered a number of store concepts for House of Fraser’s own brands, including Linea, Episode, New & Lingwood, Criminal, amongst others. Having worked on the Dickins and Jones fashion concept back in 2011, we were the ideal choice to develop the brand new D&J Home concept. Following a briefing by House of Fraser, we went away and put together some concept ideas, which were then presented back to the key players within the business. Once a clear design direction was established, a comprehensive set of visuals was produced and signed off by the board. All fixtures were then taken to the technical design stage and a full set of manufacture drawing produced. The equipment was manufactured in our UK factory and installed be our dedicated fitting team. The concept was successfully rolled out to 20 stores.
What we did (Services):
- Concept Design
- Technical Design
- Store Surveys & Layout Plans
- Manufacture
- Installation