Client: Debenhams
Where: Watford
When: September 2018
Brief Summary:
After the success of the new Debenhams store format in Stevenage, the concept was implemented in the brand new Intu Watford store. Expanding on the many positives of Stevenage, some new concepts/fixtures were introduced, most notably the new ‘Showroom’ units. The idea being to create a real focal point within each fashion department, helping to highlight key product ranges. We worked closely with Debenhams to design fixtures distinctive to each department, that would work in harmony with the overall store aesthetics. We were awarded a significant proportion of the shop fit manufacture package, with install in July and August ready for store opening in late September.
What we did (Services):
- Design Development
- Manufacture
- Installation